Hospice of Michigan screened the film across Michigan at movie theatre events, long term care facilities, colleges & universities, and in the homes of major donors, generating substantial excitement and visibility and the following measurable results:

» Raised over $345,000 to date, of which $210,000 was from NEW donors
» 1.6 Million people reached through PBS broadcast
» 31% increase in web traffic and 18% increase in call volume the week of the broadcast.